On the eve of acquiring another company, Teralta needed to refresh and refine its visual identity—quickly. The goal: to create a renewed sense of clarity and momentum around the brand while ensuring consistency during a moment of high visibility and change.
With a tight timeline, the focus was on developing a scalable new logo, expanding the existing colour palette, refining the brand’s tone, and creating the company’s first formal brand guidelines. The updated system introduced cohesion across touchpoints while preserving the boldness of their core identity.
