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Teralta Brand Refresh

Teralta Brand Refresh

Teralta Brand Refresh

Teralta’s brand refresh was a fast-tracked effort to bring clarity and cohesion to the company’s identity ahead of a major announcement. Alongside a redesigned logo, the work focused on expanding the visual system—refining the bold purple palette, establishing supporting elements, and delivering the company’s first formal brand guidelines. The result was a more flexible, credible identity, ready to support growth in the evolving clean energy space.

Teralta’s brand refresh was a fast-tracked effort to bring clarity and cohesion to the company’s identity ahead of a major announcement. Alongside a redesigned logo, the work focused on expanding the visual system—refining the bold purple palette, establishing supporting elements, and delivering the company’s first formal brand guidelines. The result was a more flexible, credible identity, ready to support growth in the evolving clean energy space.

Credits

Credits

Creative Direction

Graphic Design

Client

Client

Teralta

Year

Year

2024

On the eve of acquiring another company, Teralta needed to refresh and refine its visual identity—quickly. The goal: to create a renewed sense of clarity and momentum around the brand while ensuring consistency during a moment of high visibility and change.

With a tight timeline, the focus was on developing a scalable new logo, expanding the existing colour palette, refining the brand’s tone, and creating the company’s first formal brand guidelines. The updated system introduced cohesion across touchpoints while preserving the boldness of their core identity.

studio@crompsy.com

Based in:

Vancouver

studio@crompsy.com

Based in:

Vancouver

Elsewhere:

studio@crompsy.com